Last month’s event can be seen here.

You can also read about it in The Portland Mercury here.

Sponsored by Adidas, the event takes place again on August 22nd and September 19th and will feature different surprise mystery guest DJ’s with the same eclectic vibe and mindblowing music.  And lots of sangria flowing, featuring Bacardi.

Stevie’s skate company, DGK, is best known for its irreverent style and groundbreaking designs.  And the Casio GX56DGK-1 fuses that eclectic approach with the most shock resistant watch in G-Shock history.

“Casio G-Shock is a timeless brand that fits perfectly into my everyday life – from skating to business to just hanging out,” said Stevie Williams, Pro Skater and Founder of DGK. “The DGK x G-SHOCK collaboration was a natural fit – I like that it’s edgy with a classic design. This watch keeps me on point and on time, everywhere I go.”

“G-Shock is pleased to collaborate with Stevie Williams and the DGK Brand,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “With its fashion-forward large case and new a level of shock resistance that skateboarding requires, the GX56DGK-1 truly continues in the G-Shock Tradition of Toughness and Technology with the unforgettable DGK style.”

“How We Roll” showcases a legendary list of skateboarding pioneers and their accomplishments, from the late ‘60s and ‘70s, including Marty Grimes and Alan Scott (first generation Dogtown), Steve Steadham (participating in X-Games), Chuck Treece (first black skater to appear on the cover of a major skate magazine, Thrasher), Ron Allen, and others who laid the foundation for core achievements in skateboarding with their extreme tricks and artistic expression.  They paved the way for the newcomers of successive generations in the ‘80s and ‘90s, like Stephanie Person, Ray Barbee, Kareem Campbell, Karl Watson, Rodney Smith, Chris Pastras (owner of Stereosound and television host for FUEL TV - Fox 24-hour extreme network), and Stevie Williams, who took the sport to a new level of competition and entrepreneurial possibilities. This groundswell of popularity has transformed skateboarding into a respected sport where today’s athletes – Terry Kennedy, Paul Rodriguez, Nyjah Huston, Theotis Beasly, Malcolm Watson and others – have celebrity status and lucrative business ventures.

For more information, please visit the website.

On this year’s Go Skateboarding Day, Stevie Williams received the keys to the City of Atlanta for his contributions in the sport as well as in the community.

The event will also feature local Australian bands and artists such as Jessica Mauboy, Olsen vs LC and Scarlett Belle.

“Making roads and roofs a paler color could have the equivalent effect of taking every car in the world off the road for 11 years,” claims Steven Chu, Secretary of Energy for the United States.

The notion of cool roofs - painting rooftops white – has been gaining political and environmental momentum worldwide as an energy- and earth-saving movement. These roofs help reduce the temperature of urban centers by reflecting a significant portion of incoming solar radiation back into space. This cooling effect has an enormous positive effect on urban air quality, while also significantly lowering air conditioning demands, thus saving consumers thousands of dollars in utility bills.

To celebrate the release of The Paint Project on June 16, 2010, Akomplice Clothing and Conveyor Fred Segal will be hosting an exclusive event from 7pm-10pm at the Fred Segal store in Santa Monica, CA, where they will also unveil a month-long in-store art exhibition that brings to life the cool roof message. Akomplice Clothing is also working with the City of Los Angeles to find a suitable demonstration site for the implementation of a cool-colored roof, using materials supplied by EnviroSafe Paints (America’s premium no-VOC paint) and Miracle Cover (America’s Finest Liquid Sealant).

As part of the six continent tour, Akomplice Clothing and Conveyor Fred Segal’s next stop will be Asia in December 2010, where they have partnered with retailer Lafayette in Tokyo, Japan to release The Paint Project - complete with a new t-shirt design.

For more information on Akomplice Clothing, go to: http://www.akomplice-clothing.com/. For more information on The Paint Project, go to: http://www.paintitcool.org/.