In 2006, after nearly 15 years in Corporate America, Theresa Tran decided to leave a management position at Nike to pursue an entrepreneurial dream of starting her own company, Tease Marketing. She quickly assembled a diverse team to work with her on projects all over the world, consulting for companies and individuals on their marketing initiatives, injecting creativity grounded in traditional brand management.
Prior to Tease Marketing, she spent nearly 8 years at Nike's World Headquarters in Beaverton, Oregon, her last role being Director of Communications for Jordan. In this position, she oversaw public relations, events and entertainment marketing as well as contributed to the strategic development, planning and execution of fully integrated marketing campaigns - working closely with Michael Jordan and helping the business more than double in revenues during her tenure.
Complementing her sports industry background, Theresa has also worked in fashion, entertainment and design out of Los Angeles and New York. Previous positions include Licensing & Merchandising Manager at Miramax Films (a Walt Disney Company), Associate Director of Marketing for Donna Karan's DKNY fashion label (an LVMH Company) and Director of Marketing and Communications for BMW's prestigious automotive design studio.
Theresa stays equally busy away from work. Through the Big Brothers/Big Sisters program, she mentored Shantel Monk, a teenager who was born to a low-income single mother and put in the foster care system at an early age along with her three younger siblings. In 2008, Theresa and Shantel were recognized by former First Lady Laura Bush at a “Helping America’s Youth” conference for their involvement in the mentorship and guidance of young people’s movement into adulthood. Shantel became a star student at Spelman College in Atlanta, majoring in Child Development and Theresa continues to be a mentor to many young professionals, students and industry peers.
Theresa earned her Bachelor of Science degree in Marketing and International Business from Portland State University. During her spare time, she loves to travel, and vows that she can live and work anywhere in the world, as long as there is good food and good people (good weather a major plus). Her Saigon, Vietnam birthplace and her Portland, Oregon upbringing makes her feel very blessed to be living "The American Dream", both personally and professionally.